Dwayne Johnson Secures Rights To WWE Catchphrases And Nicknames

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Dwayne “The Rock” Johnson has made a strategic business move by securing the rights to his iconic WWE stage names and catchphrases as part of his recent agreement with the new board. This includes his famous taglines such as “If you smell what The Rock is cooking” and “Know Your Role and Shut Your Mouth,” along with various wrestling nicknames and moves.

The Rock’s Ownership

• Dwayne legally acquired popular taglines like “If you smell what The Rock is cooking” and “Know Your Role and Shut Your Mouth.”
• He also locked up the rights to his various wrestling nicknames and moves, including “The People’s Champion,” “The People’s Elbow,” “The Great One,” “The Samoan Sensation,” “The Brahma Bull,” and “The Blue Chipper.”
• Additionally, The Rock now owns “Jabroni,” “Candy Ass,” and “Roody Poo,” among other items, within the context of WWE.

Strategic Business Move

This move is part of Dwayne Johnson’s deal as the newest board member for TKO, which now owns WWE and UFC as a new one-stop shop entity. In addition to securing the rights to his iconic phrases and names, The Rock is also receiving stock options valued at $30 million and has gained executive decision-making power as a board member.