Kanye West Calls Out Adidas For Unauthorized Yeezy Sneakers

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Kanye West has once again taken to social media to express his dissatisfaction with Adidas, accusing the company of unauthorized production and sale of his Yeezy sneakers. In a recent post, West referred to the situation as a form of creative “rape,” alleging that the company is promoting and selling colors of his popular Yeezy sneakers without his approval.

Allegations and Claims

West, who recently celebrated the success of his “Vultures 1” album, directed his frustration towards Adidas, claiming that the company is using contract clauses to produce and sell the Yeezy Boosts in a new “steel grey” shade without his consent. He further accused Adidas of exploiting legal loopholes and ambiguous language to circumvent his approval, while also pursuing a $250 million lawsuit against him.

Call to Fans

Amidst the controversy, West urged his loyal supporters to distance themselves from the Adidas brand, signaling a strained relationship between the artist and the sportswear giant. This public dispute comes as a surprise to many, especially after West’s recent public appearance with Adidas CEO Bjorn Gulden, which initially suggested a potential reconciliation.